Frito-Lay Announces New Single-Chip Travel Pack

NEW YORK - Responding to increasing consumer demand for snacking convenience, Frito-Lay has launched the company's biggest product release ever. UnoChip is the world's first single potato chip travel pack.

As the innovative name suggests, each packet contains a single potato chip and is small enough to fit in a wallet or purse.  Frito-Lay says the initial consumer response has been positive although initial shipments were recalled due to a quality control problem resulting in many packets containing 2-3 chips.

For traditional consumers who wish to consume more than a single chip, Frito Lay has developed the UnoBag which is a resealable bag that contains approximately 400 individually wrapped UnoChips. 

Additionally, children will enjoy the miniaturized version of UnoChip called UnoChip for Kids which contains a chip that is about 50% the size of an adult size chip.  Frito-Lay says initial consumer testing indicates mothers enjoy packing their childrens' lunch boxes with 30-40 individual UnoChip for Kids packets. 

Frito-Lay Spokesperson, Susan Arnold said, "The UnoChip is an example of Frito-Lay's dedication to finding ways to increase value for our loyal consumers."

If successful, Frito-Lay hopes to create a new category in wallet-size snacks with planned releases for UnoNut and UnoPopcorn. 

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